Arevcare, a Marseille startup that wants to revolutionize concierge services

Photo copyright Arevcare and A. Bordier

Marseille is full of young, innovative and ambitious shoots. This is the case of Arevcare, which was founded by Richard Rambaud-Melkonian and intends to apply itself to the concierge sector. Lighting for an entrepreneur who wants to go fast and far.

At the age of 22, Richard can already be proud of the path he has taken. Atypical, young, therefore hardworking, already wants to place Arevcare in the orbit of the world. But earlier, we meet him in Marseilles in Provence. It’s 9:49 p.m. this Saturday, January 14, when I receive it from seasoned entrepreneurs Armen Petrossian and Didier Parakian in the heart of the Palais de la Bourse, surrounded by 300 guests who have come to celebrate their 30th anniversary. France-Armenia Chamber of Commerce and Industry Youngest Hope Cup 2022…

Then it starts in the evening: I will meet you at Rue de la République, very close to La Canebière. You will love the apartment. Is appointed. République car park is easily accessible. ” Do not park in another parking lot, you may damage your car. Good advice Richard. His profession as a concierge makes him an S, meaning Refusal of Service. He reads your mind or anticipates your needs as if he’s known you forever. But this expectation does not interfere. A whole art that sticks to your skin.

7 days 7

Then, he shows us around the apartment as if we were his clients. The apartment is well renovated. It looked like him: atypical, simple and modern at the same time. It’s actually a duplex, it’s new. At the dining room table, the Arevcare brand is currently highlighted by the first services offered by the young startup: Aix breakfastservice Arevcare Racingservice Arevcare Off-Road.

Concierge service is what stands in stark contrast to the apartment rentals, lofts, houses and studios that can be easily found on platforms like Airbnb or Booking. Richard is very caring. He provides his services and continues to follow us. No doubt it’s an interview at one of the properties the owners have given him (it’s an hour anyway). Everyone plays their role.

He knows the property he shows by heart. He gives up the trade and relaxes. He shows you around as if the estate was already yours, as if you were used to going there every time you went to Marseilles. The design, the furniture is perfect. ” I’m available 7 days a week and almost 24 hours a day because I sleep at night “, he adds humorously. He laughs at that. His laugh is contagious.

Since he launched his startup on May 1, 2022 with legal creativityer June saw Richard’s turnover jump from 7 to 7 growth spots. At the end of the year there was a push “, he explains. He sees the year 2023 as pink, or rather orange, as the color of his logo. He lets us in on a little secret: 7 is actually a lucky number written in his genes from birth.

Entrepreneurial family

It must be said that Richard has something to catch. Unfortunately, he is one of the families that were destroyed during the genocide committed by the Ottomans against the Armenians in 1915 (1.5 million dead between 1915 and 1923). His family survives among the survivors. ” I have never been to Armenia, but I will go soon, maybe this year “, he clarifies. He looks ahead. He builds his life, his future. He comes from an entrepreneurial family. ” Yes, my parents are entrepreneurs. The name of the family company is Aramine, I worked between 2016 and 2020. It is managed by my mother and uncles. Richard already has 5 years of experience in this small group specializing in mining machinery. It was in June 2020 that she decided to leave him to go on vacation alone.

He didn’t go to school like many of the new generation Y and Z digital natives. Then he prefers practice over theory, field over books. It has a self-taught side.

I was born in 2000 in Aix-en-Provence. I have an older sister, Victoria, who is pursuing her doctorate in neurology in Belgium. My background is different. I received a professional bachelor’s degree in mechanics at the CFA du Pays d’Aix in Aix-en-Provence. My company was Aramine. I was passionate about the different positions I held: mechanics, sales and purchasing. Richard tells a few anecdotes. It is not easy to be the son of a co-president and co-founder. But rather, he learned to behave, avoid missteps and stay put… like a disciple. ” Overall the atmosphere was very good “, he recalls. Then, in 2020, he left for London, where he was reunited with his sister. There, this great athlete is passionate about the diet and sports nutrition sector. He decides to start a master’s degree before starting a career in this field. 12 months later , in September 2021 he started the EDNH, School of Diet and Human Nutrition in Nice.

Arevcare: a dream come true

Richard doesn’t know it yet, but he wore League 7 boots when he was young. From the age of 16, he made leaps in adulthood. With a pretty good record in his bachelor’s in 2019, the world seems to belong to him. Going to London to join her sister, she improves her English and works as a waitress. Then he gets acquainted with the world of sports and nutrition. But it got boring very quickly at EDNH. 5 years is a long time to study. Burning with envy. At night, his dreams turn to visions of entrepreneurs building boxes, falling and getting back up. He even sees himself growing up quickly. He sees himself above all else as moving forward and caring for others. It’s in his DNA, it’s in his nature: to care for others… and to take risks.

From September 2021 to May 2022, he is in his first year at EDNH. ” Since I got my bachelor’s degree, something has increased at the end of the month: the desire to create, the desire to tackle. »

He puts his dream on an A4 sheet: a project between real estate, travel and service.

I told my parents that I will not continue my education. My father told me: You have to go all the way because you started something you chose. And my mother said to me: If you are not happy and you are confident, passionate about it, launch yourself in your entrepreneurial project. “.

He is developing his project. And it starts. 1er June 2022, Arevcare legally established. ” Arev means sun in Armenian. And, care, in English, means to care, to take care of others. » The young entrepreneur also respects his Armenian roots. This is his strength: to do something new with the past and to be a visionary.

New world, new life: concierge service

That’s why Richard went into business…from scratchas we say in English, from scratch. He started buying real estate from the owner’s side and from the tenant’s side, which he offered to his client-travelers. He learns a new profession: that of a concierge. It is an old profession that dates back to ancient times, medieval times and even earlier. Before the word governor appears, the gatekeeper is considered. the palace concierge often a man who governs, manages and guards the residences of the king and his court. He is the confidant of the regents. In Paris, on the Ile de la Cité, there is a Conciergerie. During the time of Philippe Auguste (we are in the 12th and 13th centuries) it became the Palais de la Cite Conciergerie. The concierge then has the powers of justice!

As such, Richard is part of a long line of servants between high circles of power and high-class travelers. Richard’s entrepreneurial adventure is between this somewhat dusty and outdated story and the need to restore it and even disrupt it. ” By embarking on this adventure, I have the ambition to create a helpful, friendly, French-style concierge service that anticipates the needs of customers: families, women and men, travelers, companies, suppliers of goods. All are looking for beauty, comfort, a laid-back lifestyle, top-notch, impeccable service. On the one hand, we bring dreams, on the other hand, we want to live our dreams…I am between the two. I’m like a hyphen…He laughs again.

First prize: Youngest Hope Cup 2022

The concierge world is therefore the old world that Richard wants to illuminate. He has competition in front of him. It is named after John Paul, one of the French pioneers who went global in the 2000s and was acquired by the ACCOR Group in 2016. He specializes in companies. There is also One Concierge, which offers exceptional services to its wealthy clients.

Richard, he just started. It is a newcomer to the French market, weighing several tens of millions of euros. And many billions around the world. Good news for him: The market is insatiable “, according to some Xerfi experts. Even better, new entrants will have a good card to play: a youth card, or rather, one that sticks very well to the skin of a beginner player. Arevcare promise? ” Tailor-made to meet the needs of customers and provide them with an unforgettable experience. Today, Richard is alone in his little boat. It will soon hire its first employee. He finished the year with a 5-digit turnover, which he wants to increase to 10 in 2023.

Of course, it attracted attention for this. On January 14, the French-Armenian Chamber of Commerce and Industry awarded him the “Youngest hope 2022” award. Rodolphe Saade, the symbolic head of the CMA-CGM family group, which should exceed 60 billion in turnover in 2023, was with him. . He would be interested in this young shot. If Richard was looking for a sponsor, he would find a new high-profile one to complement the presence of Armen Petrossian (the king of caviar) and Didier Parakian (the former prince of haute couture sold at LVMH). If so, his lucky star is in no danger of dimming. Will it be the brightest sector?

Hoist the mainsail

Among the 17 properties he has for rent, some are truly exceptional, such as this breathtaking Marseille loft that could be used as a movie set. Its geography, current market is currently limited to Provence. But he is already thinking of setting up in all regions of France. This is his roadmap for 2023.

As a specially designed service, it offers an incredible breakfast with its partner: Brunch Aixois. He also offers a four-wheel drive to the region with Arevcare Off-Road. Finally, he loves to share his passion for motor racing with Arevcare Racing.

This is definitely her forte: sharing her passion with her clients. And put yourself at their service.

This small star visible from France is one of many stars. Because according to French Tech, there are more than 21 thousand startups in France. According to KPMG and its 2020 study, it will be half as much. The exact number is hard to come by. So much so that Le Figaro Economie in one of its articles 1 yearer December 2021, spoke of an overwhelming number … one million!

Richard’s own launch is accurate. That it is watched and watched closely. And it has just strengthened the Provence-Alpes-Côte d’Azur South Region ecosystem (+1), where there will be 1,500 startups.

How not to wish him luck? Especially since in 2023 the mothership will raise sail and start hiring. He walks away.

Antoine Bordier

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