Adam Neumann and the “capitalist kibbutz”. Kibbutzim saved thanks to Hightech. – Israel Valley

ISRAEL VALLEY SPECIAL. Adam Neumann is an Israeli figure who has had a profound impact on American investors. He is one of the Israeli businessmen who does not deny his origin. This colorful man with undeniable charisma had a very special childhood in Israel. His life on the kibbutz marked him deeply.

Adam Neumann, the founder and CEO of the startup WeWork, explained that his childhood in a kibbutz and his experience in the army in Israel are really the origins of the WeWork project. Adam Neumann, who spent part of his childhood on a kibbutz, enthusiastically admits to being inspired by this community spirit.

WeWork is a co-working space startup. Principle? Rent daily or weekly offices for startups in an open space with common areas open to everyone. Today, WeWork is valued at several billion dollars. For Adam Neumann, founder and founder of WeWork, it’s more than just a business, it’s a true mission. It’s about creating a real community.

According to Vanity Fair: “By reimagining the office as a ‘capitalist kibbutz,’ Adam Neumann dazzled Wall Street, which valued the multibillion-dollar company WeWork. With the power of a good story and without the slightest benefit… until the dizzying fall of 2019. Today, the businessman presents himself as a martyr by leaving with a billion-dollar platinum parachute. Its history reflects the great financial bubbles of the 2010s.

According to Lesnumeriques.com: “The spectacular collapse of WeWork in the fall of 2019 did not improve Adam Neumann’s entrepreneurial appetite. After making headlines with co-working giant WeWork, whose disastrous management and runaways by its iconic boss nearly cost it, the Israeli-American entrepreneur is back on the scene with two companies, one in real estate and the other. in cryptocurrencies”.

MANY. Broadcast on RADIO J. Kibbutzim saved thanks to Hightech.

Live on Radio J (94.8FM). Hello Eva,

INTRODUCTION. In this column, we will talk about “innovation and high technology in the kibbutz.” Few people know this: Since 2020, many firms from Kibbutzim have come up with convincing amounts. Millions of dollars fell into the pockets of kibbutz members. A famous man inspired by life in a kibbutz left a mark on the history of kibbutz…

R&D CENTER. I was recently invited by the Kibbutzim association in Israel to inaugurate a unique R&D center created by Kibbutzim in the north of the country to increase innovation. There is nothing to be envied on the campus of the Polytechnique in Saclay (France). A great R&D Center with ambitions worthy of Microsoft or Intel.

Startup incubators, world-leading R&D centers, management teams educated at the world’s best management universities, Hightech Kibbutzim have been here for a long time.

Undeniable fact. Kibbutzim have increased their investment in Israeli startups in recent years. These investments were made through the Hamashtela fund, which is dedicated to the development of technology and innovation in the kibbutzim.

Operated by Hamashtela KIA Kibbutz Industry Association (KIA) and the Kibbutz Movement, the umbrella organization of the kibbutzim.

Kibbutzim have their eyes on new technologies. In addition to agriculture and industry, recent years have been devoted to the development of the third “pillar” of technology.

UPDATE. After playing a key role in the country’s founding, the kibbutz suffered a social and economic crisis during the financial crisis that rocked the country in the 1980s, but they have bounced back, moving away from their socialist roots and creating industrial enterprises. , by observing wage labor and privatizing certain sections, it allowed certain members of the kibbutz to exempt themselves from it, and some non-members to work there.

CEO of the Kibbutz Industry Association: “We want to encourage kibbutzim to establish their own start-up companies, apply technologies to production processes and invest in start-ups. After all, we were the first startups in Israel.”

Business turnover for all kibbutzim reached a record high – $12.8 billion.

COMPANIES OBVIOUS TO SUCCESS.

NetafimFounded in 1965 in Kibbutz Hatzerim, it is the flagship of the kibbutz industry. But in addition to Netafim, Kibbutz Sassa in northern Israel has many other successful kibbutz enterprises, such as Plasan, an armored car manufacturer; and Plasson Industries, a manufacturer of plastic fittings for plastic pipes, at Kibbutz Maagan Michael.

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A. KIBBUTZ SHAMIR. “Israel Essilor”. Shamir was the first kibbutz to present a company on Wall Street on the Nasdaq. Shamir Optical specializes in the design of progressive vision lenses.

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B. ECOTECHNOLOGIES. Once a simple agricultural kibbutz, Kibbutz Ketura has become a leader in innovative environmental technologies.

Founded in 1973, it has the distinction of being a multi-ethnic society and having a progressive religious policy. Known worldwide for its research and awareness campaigns on environmental issues in the region, the headquarters of the Arava Institute (arava.org) combines various enterprises such as a palm plantation, a dairy farm, a photovoltaic power plant and seaweed. produces the powerful antioxidant astaxanthin.

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C. GIVAT BRENNER.

The Israeli company “Equinom” develops high-protein soy and pea varieties non-GMO. It is expanding its Manne plant-based protein production platform and developing new varieties of chickpeas, fava beans, mung beans and chickpeas at its R&D center in Kibbutz Givat Brenner.

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D. GALILEO. HAVERS. In Israel, robotic hives monitor bees. Kibbutz Bet Haemek.

In a kibbutz in the Galilee, an Israeli startup is building robotic hives that monitor bees 24 hours a day and reduce the mortality of these key pollinators, which ensure food security. “There are two million bees here,” said Shlomki Frankin, entering a 12-square-meter white container placed in the middle of the avocado fields of Kibbutz Bet Haemek in northern Israel.

A container called a “bee house” can accommodate 24 hives, the beekeeper explains. These beehives function like regular wooden hives, except they are controlled by a robot that monitors the insects, monitors their habitat and cares for them, says Mr. Frankin, who works at Beewise, the originator of the megahive. .

MANY.

The adoption of technology on the kibbutzim has several goals:

– Encouraging existing kibbutzim industries to use more technology in the production process; encouraging kibbutzim to establish their own technology companies in areas of interest to cooperatives, such as solar energy or agricultural technologies;

– Invest and mentor start-ups in areas of interest by allowing them to test their technology on the kibbutzim and providing them with a place to work; and becoming a start-up hub, allowing new entrepreneurs living nearby to set up shop in the kibbutzim’s pastoral buildings in exchange for rent and/or options in the business.

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