7 new things you need to know at the beginning of 2023

We’ve selected 7 major new features announced for Twitter: some are already deployed, others are in the process of being rolled out. We count!

1. New user interface

This weekend, Elon Musk announced this change to improve the user experience for Twitter users: “An easy right/left swipe to switch from recommended tweets to followed tweets will be implemented later this week. This is the first part of a larger UI overhaul. » The idea here is to make it easier for users to navigate.

2. Bookmark button to save tweets

Elon Musk also wants to make saving tweets easier. As you can see in the image below, a new, more visible bookmark button will appear at the top right of the screen to save the desired tweet to a specific folder. According to the CEO of Twitter, this new feature should be implemented during this month of January.

3. Long-form tweets are finally here

Also this weekend, Twitter’s CEO announced that long-form tweets will be available from early February. But what exactly? Referring to his plans for Twitter 2.0, Elon Musk would suggest adding long text to a tweet to avoid the text screenshots that are common on the platform. This new feature will natively combine messages of up to 2500 words: this will be a big change on Twitter!

© Twitter

4. New badge system on Twitter

Since December, new icons have appeared on the platform. Let’s take a look at what they mean:

  • Gold Badge: dedicated to businesses. It replaces the “official” label previously applied.
  • Gray Badge: it is dedicated to government and multilateral accounts.
  • Blue label: Dedicated to accounts that subscribe to Twitter Blue. However, it is accounts that have been verified according to the previous verification criteria (active, notorious and genuine). Finally, Elon Musk wants to remove the blue tick for all accounts that are not subscribed to Twitter Blue.

Also note: some company accounts have also seen their profile picture become square (from round), another new lever for Twitter to bridge the gap between different account types.

Gold badges are for companies. © Edited by Twitter / BDM
Gray icons refer to government agencies. © Twitter

5. View counter below tweets

Another notable new feature: showing tweet views. Now anyone can know the number of views of a tweet from any account. You can find these statistics at the bottom left of each tweet.

Good to know: For your own tweets, clicking on the tweet views icon gives you other information:

  • Number of impressions,
  • number of tweet interactions,
  • The number of times users saw details about this tweet,
  • New followers, profile visits,
  • Link clicks.
twitter view counter
© CaptureBDM

6. Advanced search in the mobile application

According to social media expert Matt Navarra, Twitter is about to launch advanced search filters on the mobile app. If advanced search is easy on the desktop, is more complicated on a smartphone. In November in a tweetElon Musk has already expressed his desire to improve research: “Twitter search reminds me of Infoseek in 1998! It will also get better faster. »

7. Tweet rewards to reward creators

Among the key areas of work that Elon Musk announced shortly after taking over Twitter: monetization of content from creators. According to recent findings from expert Jane Manchun Wong, Twitter is working on a system of stickers that people can buy to reward creators for their tweets, a concept somewhat similar to stars on Facebook.

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