On Twitter too, with 113 million posts, it’s the publication of all records
Audience records, revenue, goals scored, controversy… World Cup 2022 is the edition of all the advantages. And it’s not Twitter that says otherwise. Because the sports event also created records on the side of the company with the blue bird. With more than 113 million posts published, the World Cup generated 60% more messages than the 2018 World Cup in Russia, according to social media monitoring platform Visibrain*. On the other hand, posts about the boycott movement make up only 3% of messages, Visibrain added.
Two days after France’s defeat (#MerciLesBleus) and after the tears have dried, we’re taking a look at this World Cup on Twitter.
1. Streams of tweets during the final
Unsurprisingly, the France-Argentina final was the most commented game of this World Cup with 25.9 million comments, three times more than the 2018 France-Croatia match. This legendary match alone accounted for a quarter of the messages posted throughout the competition. .
Certain moments also blew up the counters: 106,500 for Lionel Messi’s first goal, and 97,600 for Di Maria. Nothing compares to Kylian Mbappe’s double. His two goals that gave France the equalizer in less than two minutes (we love you Kicks) again generated more than 145,400 tweets, according to Visibrain’s figures. His second shot also generated 24,400 tweets per second, a “World Cup record,” noted Twitter’s new chief Elon Musk.
Moments later, Messi’s second goal – Argentina’s third – had 127,300 posts, followed by 119,800 for Kylian Mbappe’s third goal in the 118th minute. But it was the coronation that broke records with 312,600 entries during Argentina’s penalty shootout.
2. Highlights of the four weeks
But it’s not just the finale that’s got people talking about it (it’s hard to recover from). Twitter has been on fire several times during this four-week rivalry. Since the opening ceremony hosted by Korean artist Jungkook, more than 10 million messages have been sent about it. The surprise victory of the Saudis in the Saudi Arabia-Argentina match resulted in 864,000 messages. Over a million posts were recorded during the Morocco-Portugal match that sent the Atlas Lions into the semi-finals, an unprecedented feat for an African or Arab team. Next comes the Argentina-Croatia semi-final with 623,000 entries and the France-Morocco duel with 469,000 entries.
3. Argentina, generator of posts
It makes sense, but the most talked about are the winners of this 2022 World Cup. More than 41.3 million messages were posted on the Argentina team, 20.3 million on the Blues and 9.1 million on Neymar’s Brazil.
4. Kylian Mbappe is in our hearts and in our tweets
Grow our blues. The French team, led by its captain Hugo Lloris, generated 20.3 million tweets. It will come as no surprise to very few, but it was Kylian Mbappe, the competition’s top scorer, who set Twitter alight with 9.2 million messages about him individually, more than the entire team. On the second step of the podium is Olivier Giroud with 1.4 million posts, followed by Antoine Griezmann with 843,000.
5. Messi, the king of the World Cup and Twitter
Lionel Messi, the best player of the World Cup and the winner of the tournament with Argentina, was mentioned more than 33 million times during the World Cup. According to figures provided by Twitter. Portugal’s Cristiano Ronaldo is ahead of Kylian Mbappe and Neymar (7.9) with 11.5 million quotes.
*Visibrain counted all publications with the hashtags #CDM, #WorldCup or #CopadoMundo published since the start of the competition on November 20.
