Ralph Lauren reinvents the legendary Polo Pony logo for Fortnite
Ralph Lauren, creator and publisher of the online game Fortnite, and Epic Games today announced an unprecedented alliance between two brands that each have a strong influence on culture. The collaboration opens a collection of digital apparel and accessories available for sale in the Fortnite store, as well as a physical apparel capsule inspired by the first digital collection. For the first time in Ralph Lauren’s five-decade history, the Polo Pony, one of the world’s most iconic logos, has been redesigned specifically to celebrate the Fortnite collaboration, a testament to the brand’s belief in the potential of the metaverse.
For the first time in Ralph Lauren’s history, the collection was creatively influenced by the aesthetics of video games, designed primarily as a digital capsule. The digital garments showcase Ralph Lauren’s unique craftsmanship and craftsmanship, with incredibly rich details that compliment the designer’s touch. As for the physical capsule collection, it adapts the clothes to the real world. Symbolizing the interplay between the digital and physical universes, the Boot will be a replica of the digital version available on Fortnite apparel that will be released in the coming months.
“Ralph Lauren has always ignited dreams and created new worlds, and today his collaboration with Fortnite delivers a unique experience to the next generation of gamers and consumers. Our partnership represents a completely innovative vision of the Ralph Lauren brand that is firmly focused on the future. David Lauren, Chief Brand and Innovation Officer, Ralph Lauren, we are excited to continue our digital exploration, building on our decades of innovation experience.
“A Fortnite player’s experience is based on their ability to express their true selves,” said Adam Sussman, president of Epic Games. The history of Ralph Lauren’s iconic Polo series, combined with the powerful versatility of the Unreal Engine and the unique style of Fortnite, has resulted in an ambitious campaign and a timeless look that gamers everywhere will only enjoy. »
To celebrate the launch, Ralph Lauren will host a series of activations to authentically engage the gaming community, including a live streaming event on Twitch, and will also be the first luxury brand to co-host a game in Fortnite.
This collaboration builds on Ralph Lauren’s long track record of digital innovation and storytelling. Whether launching one of the first branded e-commerce sites 25 years ago, or more recently creating immersive virtual experiences and unique digital products through augmented reality, Ralph Lauren pushes the boundaries to develop dynamic new worlds both in real life and online.
Polo Stadium Collection in Fortnite
The digital and physical Polo Stadium collection builds on the legacy of the brand’s iconic Stadium collection, as well as the 1990s Polo Sport line reinvented for the metaverse. The digital collection will include two outfits with interchangeable parts, and additional in-game customizations will be available in the Fortnite Store starting November 5th.
The first range of products from the physical capsule collection of clothes will also be available exclusively on RalphLauren.fr on November 2nd. The second range will be available worldwide on December 1 at Ralphlauren.fr and Highsnobiety.com, as well as at the Ralph Lauren boutique, 2 Place de la Madeleine and Citadium.
As part of the campaign’s launch, the brand will host an in-person launch event on Thursday, November 3rd at 6:00 PM PT exclusively on Twitch. During three hours of engaging and exciting live programming, viewers will be able to interact with top players as well as influencers and celebrities. Hosted by Kelly Link and Sypher PK, the Twitch live stream will feature interviews with streamers and esports stars like Sommerset, Alixxa, Ta1yo and more, interactive games and challenges, and a musical performance by rapper Polo G.
“Polo Stadium Cup” game tournament
On November 4, Ralph Lauren will also become the first luxury brand to host a global Fortnite gaming tournament, the Polo Stadium Cup, where participants can win in-game prizes, including advancement. -first Ralph Lauren clothing and accessories. This Zero Build tournament will be available to all players in countries where Fortnite is available.
